market test

market test
market test market test test1

* * *

Ⅰ.
market test UK US noun [C] MARKETING
a test to see if a product or service is bought or liked by a small group of customers in a small area. If the market test succeeds, the product can be made available to more customers or if not, it can be changed and tested again: »

A market test of new packaging will begin this month.

Ⅱ.
market test UK US (also market-test) verb [T]
MARKETING to do a market test on a product: »

All four market-tested designs failed to attract attention from consumers.

market testing noun [U]
»

Market testing of new bioengineered crops is a key part of our strategy.


Financial and business terms. 2012.

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Look at other dictionaries:

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  • test-market — [test′mär΄kit] vt. to test potential sales of (a product) by offering it in a limited number of small markets …   English World dictionary

  • market — Usually refers to the equity market. The market went down today means that the value of the stock market dropped that day. Bloomberg Financial Dictionary * * * ▪ I. market mar‧ket 1 [ˈmɑːkt ǁ ˈmɑːr ] noun 1. [countable] COMMERCE the activity of… …   Financial and business terms

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